Uncategorized – ADXCG.COM

Data Management Platform

admin — Sun, 10 Nov 2019 00:07:16 +0000

Solutions

Data Management Platform

Collect First-party data, share 2nd-party data and buy 3rd-party data to create advanced audience segments. Join multiple devices to create unified customer record

CAPABILITIES

Collect and Connect

Collect First-party data from anywhere. Add Second-party data and Third-party data

Cross-Device Id graph

Merge data collected on multiple deviced to single data record

Manage

Expand what you know about current customers’ habits, demographics, spending and buying intentions

Import, Export, Recalculate

Import and enrich First-party data with external data sources, add aditional segment using Custom rules and model additional using Machine Learning

Predict, Look-a-like modelling

Create additional data using Machine Learning

Activate

Use data on web-sites, web-shops, mobile apps or for your Advertising campaign

TV SYNC

Add additional data sources like current On-Air TV campaign

Weather-Sync

Add current user weather data based on location

Merchant Recommendation Engine

Add additional data based on customer journey – web shop events

Benefits

Unified Data Collection platform

Collecting data along full Customer Journey helps to better understand and act

Collect Once, Use Anywhere

Activate data on any channel. On-site in your web page, In your advertising campaign using DSP, or on 3rd party Web Tag

Low-latency APIs

Pull data about your visitors in real-time to power the decisioning process, content personalization & more.

Monetize

Sell audience data to interested third party’s

Increase CPM (Publishers)

Capture first-party audience data and enrich it with additional audience insights, to increase CPMs for both direct-sold and programmatic inventory.

Personalize (Publishers)

Personalize the content on your web site to achieve more page views and better user experience

Remarketing (Advertisers)

Build customized retargeting campaigns based on specific activities and behaviors your consumer has taken online or offline, on any device

Campaign optimization (Advertisers)

Identify audiences with the highest likelihood of engaging with your campaign or purchasing your product, while minimizing your campaign spend

Features

Easy On-Boarding

Use single Tag. Google Tag Manager ready

Audience reporting

Contrast your audience against 1st and 3rd-party data sources to learn more about who they are and how to engage with them most effectively and cross-compare to demographics, and interests

Core platform features

Flexible

Cross-channel, Cross-device, Cross-Screen for maximum flexibility and reach

Self-Service UI

Advanced UI to fully control all your daily operations

OpenAPI

Our UI is built on top of our open API. Use automation tools to continuously optimize and fetch reports

Full Transparency

Pull granular data for deep-dive performance analytics – opportunities, fill rate, view rate, bid rate, win rate, etc. All stats are available in our reports and can be used to optimize the buying process

Real-time reporting and Dashboards

See trends and KPIs in a dashboard, use reporting to get all key data

Scheduled reports

Your KPI waiting for you in your morning email – every day

Big Data

Our Big Data Framework enables the real-time collection, processing, and transformation of source data. Processing petabytes of advertising event logs over a distributed cluster facilitates seamless analysis and the ability to quickly build audience segments

Cloud based

Running in Cloud and using Content distribution network – CDN

Advertising

admin — Sat, 09 Nov 2019 23:51:39 +0000

Solutions

Advertising

Personalized story-telling at scale using Demand Side Platform (DSP), Data Management Platform (DMP) and AdServing

Key Benefits

Collect and Connect

Collect First-party data, Share 2nd-party data and buy 3rd-party data to create advanced audience segments. Join multiple devices to unique customer record

Activate

Run omni-channel campaigns along full customer journey. Activate all channels including Digital, Dooh, Addresable Tv and Digital Audio

Analyze and Optimize

Analyze your campaigns and Auto-optimize

Overview

Why?

Advertising has the power to influence consumer emotion, shift consumer perception, and ultimately drive consumer action. To tap into these powers, the first step is amazing creative. The second is to pair your great creative with efficiency and science.

That’s what programmatic, done right, brings to your advertising.

Use best marketing strategies and advanced data-driven technology to help you reach your campaign goals across full customer journey on any device, any channel at any time. We support the most advanced targeting and customer journey storytelling strategies.

Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards.

CAPABILITIES

ACCOUNT BASED MARKETING

Audience based remarketing, Look-a-like modeling, Dynamic creative, CRM remarketing

MOMENT BASED MARKETING

Second screen solutions, Hyperlocal targeting (geo-fencing), Weather sync

CONTEXT BASED MARKETING

Page content classification and keyword targeting

Benefits

Efficiency

Increased efficiency of media buying

Reach

Improved reach with smarter targeting

Easy On-boarding

Single tag for full feature set. Google Tag Manager ready

Brand safe

Ensure your brand equity with by only targeting on appropriate pages

Features

Any Device Type

Desktop, Mobile (Web and In-App), DOOH, Addressable TV, Digital Audio

Any media type

Display Ads, Native Ads, Video Ads, Audio Ads, Mobile, and In-App Ads

Any bidding mode

Automated Guaranteed, Unreserved Fixed Rate, Invitation-Only Auction, Open Auction

Core platform features

Flexible

Cross-channel, Cross-device, Cross-Screen for maximum flexibility and reach

Self-Service UI

Advanced UI to fully control all your daily operations

OpenAPI

Our UI is built on top of our open API. Use automation tools to continuously optimize and fetch reports.

Full Transparency

Real-time reporting and Dashboards

See trends and KPIs in a dashboard, use reporting to get all key data

Scheduled reports

Your KPI waiting for you in your morning email -every day

Big Data

Cloud based

Running in Cloud and using Content distribution network – CDN

Monetization

admin — Sat, 09 Nov 2019 15:34:14 +0000

Solutions

Monetization

Helping publishers sell more with Yield optimisation – Supply Side Platform, Header bidding, Data Monetization , Advanced Ad Insertions, and Header bidding Analytics

Products

Supply Side platform

Reach more buyers. Make an auction for every impression in realtime

Data Management Platform

Build advanced audience segments for special sell packages. Sell Audience data using Data Monetization

Ad Serving

Show IAB compliant ad formats in hollistic ad server with integrated Programmatic SSP

Audio Insertion

Monetize your podcast or Streaming Radio listeners. Unlock the full potential of your digital audio and earn revenue on your own terms

Video Server Side Ad Insertion

Generate ad revenue from OTT channels. Monetize VOD content. Television is changing. We’ll help you change with it

Email monetization

Reading email every morning. That’s just the same your customers do. Monetize email newsletter

Header bidding Analytics

Dive into your real-time data with Header bidding analytics dashboard and get meaningful insights into monetization performance with our customizable reports