RTB AD EXCHANGE FAQ

Real time bidding Ad Exchange Platform
Earn more revenue & grow your business with online marketing solutions from AdXCG

Ad media platform crafted from the requirements of publishers and partners


Adxcg.com is a neutral, real-time, auction-based exchange for buying and selling online display advertising.

What ad exchange will enable with ad networks and exchanges is:

  1. The purchase of individual impressions using the “buy” side’s data to analyze the impression and bid accordingly in real-time.
  2. The optimization of real-time bidding using real-time conversion data.

As RTB is solved through technological innovation and the gradual adoption of industry-wide standards, performance metrics could leap.

  1. Does it work in real time? Using historical data is like checking yesterday’s weather to predict what to wear today.
  2. Is it neutral? A neutral exchange simply provides a technology that allows for buying and selling, and doesn’t attempt to hold all the relationships with the buyers and sellers.
  3. Is it scaleable? If your site goes from to millinons impressions a month, will that exchange be able to handle that volume?
  4. Is it a technology platform? Is it open, with APIs that anyone can connect to?
  5. Does it have publishers, advertisers AND networks?

Benefits for Publishers:

Increased Monetization – Allowing more ad networks to instantly access publisher inventory increases publisher ad rates and sell through rates.
Increased Visibility – Dozens of new ad networks can get instant and transparent access to publisher inventory.
Better User Experience – More premium campaigns and better targeting result in users seeing higher quality and more relevant advertising.
Zero Integration – We offer publishers have instant access to premium campaigns and ad networks via the API, with zero integration effort.

As RTB is solved through technological innovation and the gradual adoption of industry-wide standards, performance metrics could leap.

Further exchanges include: OpenX, Pubmatic, Admeld, AppNexus, YieldManager, Orange Ad Market, Google DoubleClick Exchange

You might be also interested in: audience data, demans side platform DSP, seller side platform, yield management

Our proprietary techologies: Impression Auction Engine, Impression Stream Data Bus, RealTimeBidding Api, ClickCheck, AdClearingHouse, ImpressionWall

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