ADXCG.COM SSP a leading special projects 100% programmatic SSP has integrated The Trade Desk’s unified ID solution into their supply stack. This joint commitment is an effort to improve the digital match rates outside of walled gardens in the digital advertising ecosystem. This is available through The Trade Desk offering its inclusive, global cookie footprint at no cost to the digital advertising industry at large.
Adoption of the free unified ID solution allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to use The Trade Desk’s cookie footprint to increase their own cookie coverage across the global independent internet.
“Unified ID provides many benefits to marketers, digitals platforms and consumers, which is why we are excited to join The Trade Desk on this initiative” said ADXCG.COM CTO